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With Favreau in the director’s chair and filming due to begin in 2007, the next step was casting. At that time, it was revealed that Favreau would help develop the screenplay with the writing team of Art Marcum and Matt Holloway ( Convoy), while Marvel also announced early iterations of films that would come to fruition-like Thor and Captain America-and ones that would not, like the ill-fated Nick Fury penned by Andrew Marlow ( Air Force One). On April 28, 2006, Marvel Studios took a big step forward by announcing that director Jon Favreau would be taking the helm of the project, having proved himself capable of delivering both a popular four-quadrant film in Elf and handling visual effects with Zathura. Marvel had a rough time convincing writers to take a crack at Iron Man at this time, largely because they were an untested independent studio.
When that iteration fell through, the rights finally landed back with Marvel Studios, and they began work from scratch. 20th Century Fox’s version courted Tom Cruise in the late 1990s, and New Line Cinema enlisted Nick Cassavetes ( The Notebook) to direct in the mid-2000s.
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Until 2004, that is, when Marvel Studios enacted a plan to produce films independently, releasing them through a distribution deal with Paramount Pictures. Marvel began shoring up a slate of films, and when then-chairman and CEO Avi Arad quit over creative disagreements, Kevin Feige was promoted to President of Production just as filming on a movie called Iron Man began.Īn adaptation of Iron Man had been in the works for decades at various studios, in various permutations. For years, Marvel Entertainment simply licensed its characters to various studios, consulting on and helping with the production of films like X-Men, Blade, or Daredevil, but never steering the ship. Not of a cinematic universe, or even of The Avengers, but of simply producing a comic book movie independently.
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“How the MCU Was Made” is a series of deep-dive articles that delve into the ins and outs of the development history, production, and release of all the Marvel Studios movies.įirst, there was an idea.